MENDing the Gap Between Fiction and Reality

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by Dustin McManus

First published on Small Business Majority blog, on Friday Jul 18th 2014.


Mardi-Ellen Hill, creator of MEND

Mardi-Ellen Hill, creator of MEND

It’s not often that consumers gets to fully immerse themselves in, and become a part of, the product that’s sold to them. But MEND, an interactive story, is both an ambitious product and small business that seeks to combine fiction with reality.

The genesis of MEND is rooted in a fictional narrative written by Mardi-Ellen Hill, who conceived an entire business plan and company around the idea of an interactive story.  What she came up with is an operating system that allows people to interact with elements of the story and use the system to engage with those elements, such as a decoding a secret language that drives the story’s plot. MEND is a device that places readers of the story straight into the heart of the action.

The original book bible follows a female protagonist named Lily Barrington who’s family’s checkered past comes back to haunt her, placing her in grave danger. MEND is an invention within the story fought over by the characters and also the real-world product of Hill’s business.

The system allows readers and consumers to further participate in the narrative elements of Hill’s sweeping epic, almost like an interactive digital encyclopedia. Users can use MEND’s musical language system to decode the secret languages of the story and discover profound clues to the diabolical plot unfolding.

Hill realizes the concept is a lot to take in, noting that her biggest challenge is “articulating the difference between MEND, the work of fiction and MEND the real time operating system. MEND is both a work of fiction, and a work of reality.”

With the creation of MEND as a tangible and consumable product, Hill has bulldozed through the passive limits of storytelling, fostering a truly immersive audio-visual story that readers can actively participate in. And Hill doesn’t plan on slowing the expansion of MEND anytime soon.

“Taking off as a business is the exact stage MEND is entering now,” she said. “I always knew that after the initial conceptualization phase I would be looking to partner with a publishing company, a movie production company, a gaming company and private enterprise partners.”

Currently, the story of MEND is being produced as a script for Hollywood and has already been staged as a play production that sparked the concept for morphing MEND into other adaptions, such as books and games.

However, the most exciting part of Hill’s journey has been the evolution and innovation in technology that has enabled MEND to become a truly interactive journey for consumers.

This activity was a lot of fun, especially considering a lot of this technology did not exist when I first wrote the story. Suddenly much more of this story was understandable to a much wider audience.”

With technology continuing to catch up with Hill’s effervescent imagination, the sky’s the limit for where she’ll be able to take us with MEND next.

[Permalink: http://www.smallbusinessmajority.org/blog/small-business-majority/mending-the-gap-between-fiction-and-reality/]

Chess Grandmaster Bruce Pandolfini, weighs in on the MEND™ experience…

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Mardi, What a wonderful excursion awaits the user of the MEND™ kaleidoscope. The Barrington saga, with all its mystery and challenging puzzle-quest, unveils a multi-verse of color, sound, logic, intuition, and evocative pleasure that can only be appreciated firsthand, by actually experiencing one’s way through its wondrous labyrinth. I love its play and I love playing it. Thanks for devising such ingenuity and rendering that voyage so engagingly. I hope many explore the vast terrain MEND™ offers on their journey to Star’s End. – Bruce P

Chess Grandmaster Bruce Pandolfini, weighs in on the MEND™ experience…

[Bruce Pandolfini is a chess author, teacher and coach. He was famously portrayed by Ben Kingsley in the 1993 film Searching for Bobby Fischer, based on the book of the same name by Fred Waitzkin. Wikipedia]

Mardi Ellen Hill endorsed by Artisfactions on FaceBook as “Creative Chosen One of the Day”, Feb. 1, 2011

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Tracy Saunders posted notice of this honor, today (Feb. 1, 2011), referring to the FaceBook Artisfactions page.

For those without FaceBook membership, she wrote:

Artisfactions.com (facebook fan page) Today’s Creative Chosen One = Mardi Ellen Hill for her amazing and innovative talent for writing, thinking and implementing!

Mardi has completed a book/game series as a business vehicle; and a legal thriller, “The Spell of Vaugirard”. It is new entertainment franchise model that presents an innovative platform for copyright in a wireless world. Each of the charac…ters in the epic holds a different part of a melodic puzzle. All product lines are connected by music clues that form a puzzle. The dynasty puzzle is the TRADEMARK ENCRYPTION for the global enterprise.

Product Lines Available:

  • RAE’S DREAMLIFE – CD liner notes to secret language
  • (Check out the blog & get to download the first chapter of The Skeleton Score for free.)
  • THE SKELETON SCORE – Just Added
  • The Skeleton Score Book Jacket text and Clues to the Diabolical Plot.
  • The Spell of Vaugirard – A Summary of The 5 Book Series by Mardi Ellen Hill.
  • The Trick Palace – Film Script
  • Soundbyte Rae – Initializing Music CD
  • Numerous Video Game/On-Line Platforms
  • Full Music Library of Other CDs
  • Visual Prototypes & Tools
  • Education & Business Applications & Books

Article: Brooklyn Daily Eagle:

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Great article in the Brooklyn Daily Eagle [original archived article]

Content:

Heights Author, Inventor, Musician Explores New Entertainment Model

by Caitlin McNamara, published online 06-25-2009

Epic Novel Will Have Video Game, Web Components

Mardi-Ellen Hill is one to keep an eye on — the first book by the lifelong New Yorker, author, inventor and award-winning musician is making the rounds with her agent, and the bidding stage has begun for this multimedia project.

The book, The Skeleton Score, is the first of a series that tells the story of the gifted and musical Barrington family dynasty, whose members derive power from the Earth in the form of a song that no one else can hear.

Twenty years in the making, the story is many things, but at its most basic, Hill says, it is about survival of the fittest.

The two-time winner of the National Endowment of the Arts was born to a musical family, and had musical inclinations as a young child. Her father was a singer, and she grew up listening to grand opera. Today she plays the piano and writes music, but says she always knew that music wasn’t her path.

“As a tiny little girl, I had these inventor notions,” says Hill. “I was going to be a translator at the UN. Music was basically the secondary notion in my life. The first part of my life was the legal and the science aspirations of invention, and to do something of major consequence against suffering.”

When Hill was 10 years old, her parents, who met as student at LIU’s Brooklyn campus, went through a messy divorce. Hill and her sister went “on to a new family,” as she puts it, creating “a very dramatic, kind of Dominick Dunne background.”

When she began to write, it was to tell the story of her life, and her path is reflected in the child character in her story. It was also to invent through writing.

“I wanted to create something that would have use for other people,” says Hill, who adds that inventing, especially for women, is often a dangerous and politically charged arena. “But I needed a framework to put that invention in,” and that is the book and game series she has created as a business vehicle, expanded with video game and online platforms. It first debuted almost 20 years ago as a stage production.

The story itself contains a “puzzle of clues” connecting the narrative to the franchise. In its larger scope, this is a story of a family that has built an empire through the ages, but faces collapse in the 21st century. Hill’s written work takes on epic proportions: in Skeleton Score, the protagonist is sent to D.C. by her firm, believing she is there to do music research, but she has actually been set up to reveal family trade secrets. She uncovers an imminent global threat to humanity and must find her own place in the family to save the world. She is held on suspicion of committing treasonous acts against the U.S., but doesn’t know the power she has because her memory has been impaired. That’s where the music comes in — serving as a “memory model” for the characters.

This is one that may need to be experienced to be fully understood, but Hill tries to keep it simple — and she wants her reader to feel a part of the family.

The family uses a fictional version of Hill’s invention, an interactive platform called MEND, or “Music Encoding Device,” to uncover their story, and Hill offers the same to her readers in an on line, interactive extension. This has been compared, in an previous profile of Hill, to “giving every reader or viewer their personal, fully-working transporter after seeing Star Trek.”

“I’m writing sheerly from this creator engineer mind I have, to form the architecture of this global ensemble, from this recipe of clues,” says Hill. “It’s actually very formulaic, once you get the path of it.”

The family matriarch of her franchise is based on Phyllis Curtin, the current head of voice department at Tanglewood, who Hill has known and considered an influence since she was 19. Today, Hill sings at the Heights’ Plymouth Church and composes music. Plymouth was one of the reasons she returned to Brooklyn four and a half years ago, she says. She was also drawn by the history of the area, and because both sets of her grandparents, who were important influences in her life, are from Brooklyn.

For more about Hill’s series, visit her online at www.mardiellen.com.